White Paper: “Big Data Analytics”: Buzz word or reality for the telcos?

 

The disintermediation of the value chain in the telecommunications world has become a reality for executives who have to react to increasing pressure from competition on revenues and margins.
Telecom operators have traditionally evolved toward an integrated model to propose connectivity services as a core product while building value added
services around.
This has resulted in the multiplication of IT and network systems that made data management complex and non-agile in a time when data is taking a
central role in the pursuit of new revenue opportunities.

Detailed content

 Chapter 1 : The analytics pitfall

  • The bottom-up approach
  • The top-down approach

 Chapter 2 : A multitude of use cases

  • Improving operational efficiency
  • New revenue streams: anonymized studies,location-based advertising, IP TV analysis