White Paper: “Big Data Analytics”: Buzz word or reality for the telcos?
The disintermediation of the value chain in the telecommunications world has become a reality for executives who have to react to increasing pressure from competition on revenues and margins.
Telecom operators have traditionally evolved toward an integrated model to propose connectivity services as a core product while building value added
services around.
This has resulted in the multiplication of IT and network systems that made data management complex and non-agile in a time when data is taking a
central role in the pursuit of new revenue opportunities.
Detailed content
Chapter 1 : The analytics pitfall
- The bottom-up approach
- The top-down approach
Chapter 2 : A multitude of use cases
- Improving operational efficiency
- New revenue streams: anonymized studies,location-based advertising, IP TV analysis
