The current digitization wave provides a new space for business development. In fact, the phenomenon materializes differently whether traditional or digital native players are considered:
For traditional players, it allows them to:
Cards, sensors and smart devices, enable the collection and transmission (through GSM, ATM, RFID, etc.) of data records from daily events. So far, the technical capabilities available have not allowed processing such a variety and volume of data.
The current evolution in ICT allows businesses to store and analyze data to extract valuable insights. These have the primary objective of enhancing a company’s activities in order to provide better products and services.
There is no wonder why mobile operators are all interested in Big Data: the huge amount of data they collect from networks and IT opens the door to fascinating usages.
Chapter 1 : The Challenge of Fragmented Insights
Chapter 2 : Build or Buy?
Chapter 3 : Why Big with Fast Data?
Chapter 4 : ROI