White Paper: Location-Based Advertising
Social media natively use location, without any restriction. Yet not all people are connected to social media whereas the omnipresence of mobile phones (71% penetration rate in 2018 according to GSMA) allows marketers across the spectrum to use SMS as their #1 communication media to reach their audiences or as a complement to another media (email, app…). Discover all the tactics to get full potential of LB SMS.
“Because customers employ their mobile devices in any place, location sensitivity is a core attribute of their context and is a powerful enabler for relevant — and therefore effective — marketing.” GARTNER
Detailed content
Chapter 1: Traditional ways to use location
- Geofencing
- Geo-retargeting
Chapter 2: Advanced location usage
- Targeting lookalike audiences
- Converting omnichannel customers
- Pampering prospects and clients
- Geocompeting
Chapter 3: Tools to build efficient campaigns
- A/B Testing
- Recommendation of fundamental elements of a campaign
- Ability to leverage past data
Chapter 4: Privacy issues
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Don’t spam
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Follow RGPD guidelines
