Social media natively use location, without any restriction. Yet not all people are connected to social media whereas the omnipresence of mobile phones (71% penetration rate in 2018 according to GSMA) allows marketers across the spectrum to use SMS as their #1 communication media to reach their audiences or as a complement to another media (email, app…). Discover all the tactics to get full potential of LB SMS.
Chapter 1: Traditional ways to use location
Chapter 2: Advanced location usage
Chapter 3: Tools to build efficient campaigns
Chapter 4: Privacy issues
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